In 2020, Ford tapped Jimmy to serve as Creative Director for a film series that announced the return of the iconic Bronco family.  The BUILT WILD short film series, which ran in partnership with Disney and their portfolio of media channels, was comprised of three films featuring Jimmy, champion climber Brook Raboutou and platinum-selling music artist Kip Moore. The films became a major media moment, broadcast on July 13th, 2020 as a ‘roadblock’ premiere across ABC, ESPN and National Geographic, as well as a Good Morning America segment the following day.