“You’re gonna need milk for that” was the creative concept that brought the Got Milk campaign to Jimmy in 2021, with the hopes of developing an epic film project together.  Working closely with Stept Studios and Gale creative agency, the team developed an idea for professional climber Kai Lightner to scale a climbing wall constructed on on top of a high rise specifically for the project in downtown Kansas City. Jimmy served as Creative Director, photographer and advised on the high angle shooting and storytelling on the film.